Acquisitions
Answer
All of Interactive’s acquired company brands, except for Droga5, will migrate to Accenture Song.
This is a strategic decision resulting from a considered process led by David Droga in partnership with Accenture Song Capability leads, Functional leads, and acquired company leadership.
Each of these brands has unique equity and represents powerful talent, culture, and client relationships. That does not diminish. But our intent has never been to follow a holding company model, and it is the right time for us to realise a more unified approach in how we go to market.
Most acquired brands will fully migrate by end of year. We are going to work with acquisition leadership from launch day onwards to define and action the best migration approach, step by step, for all our acquired brands.
Each of these brands has unique equity and represents powerful talent, culture, and client relationships. That does not diminish. But our intent has never been to follow a holding company model, and it is the right time for us to realise a more unified approach in how we go to market.
Most acquired brands will fully migrate by end of year. We are going to work with acquisition leadership from launch day onwards to define and action the best migration approach, step by step, for all our acquired brands.
Yes.
The branding will simply be updated to reflect Accenture Song when migration is complete this year.
Yes.
On April 26, if your email signature says, “Part of Accenture Interactive”– it should be updated to reflect “Part of Accenture Song.” Your email address will stay the same.Then, when your brand migrates completely, your email address will update to “@accenture.com” and your email signature will update to simply say “Accenture Song.”
Externally: After their brand migrations are complete, acquired companies will use Accenture Song as their publicly facing brand.
This will apply to all market-facing assets, communications channels, legal documents, and activities.
Internally: Acquired companies who have already integrated onto Accenture systems will operate business as usual. The acquired companies who have not yet integrated onto Accenture systems will continue to track to their agreed upon integration timeline. Accenture Song will be the name used for internal communications, assets, and activities.
Internally: Acquired companies who have already integrated onto Accenture systems will operate business as usual. The acquired companies who have not yet integrated onto Accenture systems will continue to track to their agreed upon integration timeline. Accenture Song will be the name used for internal communications, assets, and activities.
No.
For the most part, people and teams will remain as they are today – even after the transition into Accenture Song.
We believe in the power of our existing high functioning teams, groups, and leaders. The Performance Achievement process, including your People Lead and Talent Lead, will not change due to the change in our name and positioning. It is a great time to talk with your People Lead and check-in using this conversation guide.
We believe in the power of our existing high functioning teams, groups, and leaders. The Performance Achievement process, including your People Lead and Talent Lead, will not change due to the change in our name and positioning. It is a great time to talk with your People Lead and check-in using this conversation guide.
In a single-brand universe, it’s important for our teams to have a place they call “home.”
Capabilities, practices and geography will help our teams self-identify and communicate in a clear manner where they sit in the organisation and what role they play.
Post-migration brand architecture and taxonomy will be shared to provide clarity ahead of your brand migration date.
Post-migration brand architecture and taxonomy will be shared to provide clarity ahead of your brand migration date.
As we continue the journey to Accenture Song, we will look at all proprietary assets and the opportunities to scale them.
The goal is to maximise the value each of our acquired companies and their value add materials.
This will change from April 26.
Any market-facing communication channels, programs, partnerships, or sponsorships that say, “Part of Accenture Interactive” will transition to “Part of Accenture Song.” Social media channels for acquisition companies can continue to operate business as usual.
Our collective commitment to top quality work will be stronger than ever.
Culture is built by the connections we build as a community and our experiences as individuals: the integrity and respect we have for each other, our communication and teamwork, and the work we put into the world.
One benefit of becoming Accenture Song is that we are all creating this destination together. This means we will shape the culture of Accenture Song to fit our needs, ambitions, and vision as a cohesive team. Creativity – be it in data, technology, strategy, media, etc. – will be the centre of gravity for Accenture Song. This new destination is about connecting and leveraging our collective powers that currently exist in individual silos.
Across Accenture, there are many opportunities to belong, where and how works for you: within Accenture Song, or where you are located, your practice, your client team, or your identified community.
We believe there is no other place that has as much opportunity for you to be bold and ambitious, curious and imaginative, collaborative and inclusive, and empathetically human. In the coming months, you will be invited to help shape the culture of Accenture Song.
One benefit of becoming Accenture Song is that we are all creating this destination together. This means we will shape the culture of Accenture Song to fit our needs, ambitions, and vision as a cohesive team. Creativity – be it in data, technology, strategy, media, etc. – will be the centre of gravity for Accenture Song. This new destination is about connecting and leveraging our collective powers that currently exist in individual silos.
Across Accenture, there are many opportunities to belong, where and how works for you: within Accenture Song, or where you are located, your practice, your client team, or your identified community.
We believe there is no other place that has as much opportunity for you to be bold and ambitious, curious and imaginative, collaborative and inclusive, and empathetically human. In the coming months, you will be invited to help shape the culture of Accenture Song.
Acquired brands are retired in 18 months or less unless there is a specific strategic business case for not doing so.
Every investment Accenture makes is an investment in our clients’ future. We acquire companies to scale talent, broaden our skills and capabilities, or provide expertise in a strategic area or industry—as a key engine to drive innovation and growth. We expect to continue investing in strategic acquisitions in this way where it makes sense.
Over the next months, leaders of your brand will be working closely with global leadership and partners across Market Units, CIO, M+C, Legal teams and more to officially migrate brands.
This includes working with you and your leadership to author this new brand destination.
Attend meetings hosted by your brand leadership following the Accenture Song launch.
Use these guidelines to update your signature, Teams backgrounds, and social media. We encourage you to like, comment and share the Accenture Song social media posts on your personal channels. As always, please be thoughtful and use good judgement when posting or engaging on social media.Talk to your acquisition leadership, People Lead or Talent Lead if you have any additional questions.