The Change
Answer
Our clients know Accenture Interactive for what we deliver: meaningful, customer-relevant work that drives their business growth.
That is still the mission of Accenture Song.
Legally, for clients of Accenture Song, there is minimal impact. Only the name of the contracting Accenture acquired entity is changing, but the entity itself and all the terms of the client agreement will remain the same. Clients of acquired entities whose name is changing will receive a simple legal notice informing the client of the name change after the change has become effective in the applicable company registry. This is expected to happen later in the year, exact timing to be confirmed.
A key reason for going to market with one name is to simplify and maximise the value proposition we take to clients, to better align what we offer to what they need in order to drive growth and stay relevant in a rapidly changing market. There’s tremendous talent across our teams; when working together, we can offer clients even more powerful solutions and outcomes.
If you are concerned about a specific client, please reach out to the Accenture Song Account Lead and/or the Accenture Song Market or Market Unit Lead.
Legally, for clients of Accenture Song, there is minimal impact. Only the name of the contracting Accenture acquired entity is changing, but the entity itself and all the terms of the client agreement will remain the same. Clients of acquired entities whose name is changing will receive a simple legal notice informing the client of the name change after the change has become effective in the applicable company registry. This is expected to happen later in the year, exact timing to be confirmed.
A key reason for going to market with one name is to simplify and maximise the value proposition we take to clients, to better align what we offer to what they need in order to drive growth and stay relevant in a rapidly changing market. There’s tremendous talent across our teams; when working together, we can offer clients even more powerful solutions and outcomes.
If you are concerned about a specific client, please reach out to the Accenture Song Account Lead and/or the Accenture Song Market or Market Unit Lead.
Your clients are likely to find out about Accenture Song through news and social media.
Our Accenture Song Account Leads (previously known as Interactive Account Leads or IALs) will reach out to key senior leadership at our clients to communicate the changes and answer questions. To prevent simultaneous outreach to this audience, please check in and coordinate your outreach with your Accenture Song Account Lead and/or your acquisition leadership. There is an email template here with standard messaging you can use if you need to communicate directly.
Here is the core message to convey if asked directly about Accenture Song and what it means to clients:
As Interactive transitions to Accenture Song, our account leaders and teams remain intact and in partnership with you. There is no loss—only gain in access and breadth of services that we can bring to you, and we will continue to have strict confidentiality and conflict management processes. I am excited about the opportunities we’ll have together as we connect you to more innovation, capabilities, and insights from across Accenture that can help us achieve your goals.
Here is the core message to convey if asked directly about Accenture Song and what it means to clients:
As Interactive transitions to Accenture Song, our account leaders and teams remain intact and in partnership with you. There is no loss—only gain in access and breadth of services that we can bring to you, and we will continue to have strict confidentiality and conflict management processes. I am excited about the opportunities we’ll have together as we connect you to more innovation, capabilities, and insights from across Accenture that can help us achieve your goals.
There should be no change to how we support our clients, except that we now have enhanced our ability to help them tap into the breadth and depth of Accenture Song and the global OneAccenture team.
Our people, capabilities, and commitment to client service are unchanged. Nobody else can offer the expanse of solutions and dynamic innovations that Accenture Song can.
If you are concerned about a specific client relationship or managing a conflict scenario, please raise it to your Accenture Song Market Unit leadership.
If you are concerned about a specific client relationship or managing a conflict scenario, please raise it to your Accenture Song Market Unit leadership.
No.
We will continue to deliver the capabilities and offerings we currently provide.
You should help make your Accenture colleagues aware of the changes to Accenture Song including this new destination, operating model, and offerings.
This FAQ document should help to answer many of their questions.
Use these slides on Accenture’s Customer Offerings.
Review the Employee Briefing Pack on the Operating Model.
Use these slides on Accenture’s Customer Offerings.
Review the Employee Briefing Pack on the Operating Model.
Here are links to the Accenture Song channel social posts - we encourage you to like, comment and share.
There will also be a post in Sprinklr Advocacy (along with suggested copy) that you can adapt into your own voice and post on your personal channels.
As always, please be thoughtful and use good judgement when posting or engaging on social media.
As always, please be thoughtful and use good judgement when posting or engaging on social media.
If you are approached by a member of the press, please do not engage.
This is standard Accenture policy.
Forward the inquiry to Accenture Song’s global media team including Tina Janczura (global), Rosie Milton (Europe), Julian McBride (North America), Sieu Ping Low (Growth Markets).
Forward the inquiry to Accenture Song’s global media team including Tina Janczura (global), Rosie Milton (Europe), Julian McBride (North America), Sieu Ping Low (Growth Markets).
There is a comprehensive global media campaign, kicking off on launch day, to activate our brand in market.
We are pursuing a global exclusive, followed by series of advertising trade and geo-focused embargo stories. Global media amplification will occur post-launch. In the coming weeks, we’ll do a virtual media tour with David Droga across key markets in Europe + Growth Markets.
If you have questions / interest, please have your media leads reach out to Tina Janczura.
If you have questions / interest, please have your media leads reach out to Tina Janczura.
As Accenture Song, we remain just as specialised since each of our talented teams will continue to hone and deliver their unique craft.
Their skills and specialisations are not being diluted in any way by going to market as Accenture Song. The objective is to retain and scale this talent, not minimise.
By going to market as Accenture Song, we can be a greater force in the industry and deliver maximum impact for our clients. Rather than losing our specialisations, we are highlighting them across the portfolio to ensure start-to-end outcomes. Accenture Song will be the only place in the market clients can come for this level of all-encompassing service.
By going to market as Accenture Song, we can be a greater force in the industry and deliver maximum impact for our clients. Rather than losing our specialisations, we are highlighting them across the portfolio to ensure start-to-end outcomes. Accenture Song will be the only place in the market clients can come for this level of all-encompassing service.
The launch of Accenture Song is the next phase in evolving our unique value proposition, which began with new Customer Offerings and Operating Model.
We will continue to mature the Customer offerings for client readiness and activation in market, and to advance the Operating Model by completing team structures.
We will begin installation on April 26 of new Accenture Song signage in current “Accenture Interactive”-branded office spaces.
Digital signage will be updated on April 26. Acquired companies’ office spaces will re-brand to Accenture Song per their migration completion, exact timing to be determined. See “Acquisition Migrations” section below. If relevant, digital signage in acquired companies’ office spaces will update to reflect “Part of Accenture Song” the week of April 26.
Accenture.com, the Interactive internal portal, and Interactive social channels will being rebranding on April 26. Acquired companies’ digital assets will rebrand as relevant to “Part of Accenture Song” the week of April 26.
Where you may currently have or would use an acquisition name, starting April 26th please use “NAME | part of Accenture Song” until the migration of the legacy company name.
You can update your personal email signatures, LinkedIn profiles, etc. as soon as you like.
Existing market-facing materials, such as thought leadership, will not be re-branded. Case studies today are branded as Accenture and will remain so.
As of April 26, the name “Accenture Interactive” should not be applied anywhere, either in internal or client-facing material. Anywhere you may currently have or would use Accenture Interactive, please use “Accenture Song.” Note that we will not using “Song” as a stand-alone name. All branding should state Accenture Song.
Accenture.com, the Interactive internal portal, and Interactive social channels will being rebranding on April 26. Acquired companies’ digital assets will rebrand as relevant to “Part of Accenture Song” the week of April 26.
Where you may currently have or would use an acquisition name, starting April 26th please use “NAME | part of Accenture Song” until the migration of the legacy company name.
You can update your personal email signatures, LinkedIn profiles, etc. as soon as you like.
Existing market-facing materials, such as thought leadership, will not be re-branded. Case studies today are branded as Accenture and will remain so.
As of April 26, the name “Accenture Interactive” should not be applied anywhere, either in internal or client-facing material. Anywhere you may currently have or would use Accenture Interactive, please use “Accenture Song.” Note that we will not using “Song” as a stand-alone name. All branding should state Accenture Song.
Use these guidelines to update your signature, Teams backgrounds, and more.
Included in the article are links to the Accenture Song channel social posts - we encourage you to like, comment and share. There will also be a post in Sprinklr Advocacy (along with suggested copy) that you can adapt into your own voice and post on your personal channels. As always, please be thoughtful and use good judgement when posting or engaging on social media.
Talk to your People Lead if you have any questions about sharing publicly.
Talk to your People Lead if you have any questions about sharing publicly.