The Change
Answer
Our clients know Accenture Interactive for what we deliver: meaningful, customer-relevant work that drives their business growth.
That is still the mission of Accenture Song.
Legally, for clients of Accenture Song, there is minimal impact. Only the name of the contracting Accenture acquired entity is changing, but the entity itself and all the terms of the client agreement will remain the same. Clients of acquired entities whose name is changing will receive a simple legal notice informing the client of the name change after the change has become effective in the applicable company registry. This is expected to happen later in the year, exact timing to be confirmed.
A key reason for going to market with one name is to simplify and maximise the value proposition we take to clients, to better align what we offer to what they need in order to drive growth and stay relevant in a rapidly changing market. There’s tremendous talent across our teams; when working together, we can offer clients even more powerful solutions and outcomes.
If you are concerned about a specific client, please reach out to the Accenture Song Account Lead and/or the Accenture Song Market or Market Unit Lead.
Legally, for clients of Accenture Song, there is minimal impact. Only the name of the contracting Accenture acquired entity is changing, but the entity itself and all the terms of the client agreement will remain the same. Clients of acquired entities whose name is changing will receive a simple legal notice informing the client of the name change after the change has become effective in the applicable company registry. This is expected to happen later in the year, exact timing to be confirmed.
A key reason for going to market with one name is to simplify and maximise the value proposition we take to clients, to better align what we offer to what they need in order to drive growth and stay relevant in a rapidly changing market. There’s tremendous talent across our teams; when working together, we can offer clients even more powerful solutions and outcomes.
If you are concerned about a specific client, please reach out to the Accenture Song Account Lead and/or the Accenture Song Market or Market Unit Lead.
Your clients are likely to find out about Accenture Song through news and social media.
Our Accenture Song Account Leads (previously known as Interactive Account Leads or IALs) will reach out to key senior leadership at our clients to communicate the changes and answer questions. To prevent simultaneous outreach to this audience, please check in and coordinate your outreach with your Accenture Song Account Lead and/or your acquisition leadership. There is an email template here with standard messaging you can use if you need to communicate directly.
Here is the core message to convey if asked directly about Accenture Song and what it means to clients:
As Interactive transitions to Accenture Song, our account leaders and teams remain intact and in partnership with you. There is no loss—only gain in access and breadth of services that we can bring to you, and we will continue to have strict confidentiality and conflict management processes. I am excited about the opportunities we’ll have together as we connect you to more innovation, capabilities, and insights from across Accenture that can help us achieve your goals.
Here is the core message to convey if asked directly about Accenture Song and what it means to clients:
As Interactive transitions to Accenture Song, our account leaders and teams remain intact and in partnership with you. There is no loss—only gain in access and breadth of services that we can bring to you, and we will continue to have strict confidentiality and conflict management processes. I am excited about the opportunities we’ll have together as we connect you to more innovation, capabilities, and insights from across Accenture that can help us achieve your goals.
There should be no change to how we support our clients, except that we now have enhanced our ability to help them tap into the breadth and depth of Accenture Song and the global OneAccenture team.
Our people, capabilities, and commitment to client service are unchanged. Nobody else can offer the expanse of solutions and dynamic innovations that Accenture Song can.
If you are concerned about a specific client relationship or managing a conflict scenario, please raise it to your Accenture Song Market Unit leadership.
If you are concerned about a specific client relationship or managing a conflict scenario, please raise it to your Accenture Song Market Unit leadership.
No.
We will continue to deliver the capabilities and offerings we currently provide.
You should help make your Accenture colleagues aware of the changes to Accenture Song including this new destination, operating model, and offerings.
This FAQ document should help to answer many of their questions.
Use these slides on Accenture’s Customer Offerings.
Review the Employee Briefing Pack on the Operating Model.
Use these slides on Accenture’s Customer Offerings.
Review the Employee Briefing Pack on the Operating Model.
Here are links to the Accenture Song channel social posts - we encourage you to like, comment and share.
There will also be a post in Sprinklr Advocacy (along with suggested copy) that you can adapt into your own voice and post on your personal channels.As always, please be thoughtful and use good judgement when posting or engaging on social media.
If you are approached by a member of the press, please do not engage.
This is standard Accenture policy.Forward the inquiry to Accenture Song’s global media team including Tina Janczura (global), Rosie Milton (Europe), Julian McBride (North America), Sieu Ping Low (Growth Markets).
There is a comprehensive global media campaign, kicking off on launch day, to activate our brand in market.
We are pursuing a global exclusive, followed by series of advertising trade and geo-focused embargo stories. Global media amplification will occur post-launch. In the coming weeks, we’ll do a virtual media tour with David Droga across key markets in Europe + Growth Markets.
If you have questions / interest, please have your media leads reach out to Tina Janczura.
If you have questions / interest, please have your media leads reach out to Tina Janczura.
Our collective commitment to top quality work will be stronger than ever.
Culture is built by the connections we build as a community and our experiences as individuals: the integrity and respect we have for each other, our communication and teamwork, and the work we put into the world.
One benefit of becoming Accenture Song is that we are all creating this destination together. This means we will shape the culture of Accenture Song to fit our needs, ambitions, and vision as a cohesive team. Creativity – be it in data, technology, strategy, media, etc. – will be the centre of gravity for Accenture Song. This new destination is about connecting and leveraging our collective powers that currently exist in individual silos.
Across Accenture, there are many opportunities to belong, where and how works for you: within Accenture Song, or where you are located, your practice, your client team, or your identified community.
We believe there is no other place that has as much opportunity for you to be bold and ambitious, curious and imaginative, collaborative and inclusive, and empathetically human. In the coming months, you will be invited to help shape the culture of Accenture Song.
One benefit of becoming Accenture Song is that we are all creating this destination together. This means we will shape the culture of Accenture Song to fit our needs, ambitions, and vision as a cohesive team. Creativity – be it in data, technology, strategy, media, etc. – will be the centre of gravity for Accenture Song. This new destination is about connecting and leveraging our collective powers that currently exist in individual silos.
Across Accenture, there are many opportunities to belong, where and how works for you: within Accenture Song, or where you are located, your practice, your client team, or your identified community.
We believe there is no other place that has as much opportunity for you to be bold and ambitious, curious and imaginative, collaborative and inclusive, and empathetically human. In the coming months, you will be invited to help shape the culture of Accenture Song.
Acquired brands are retired in 18 months or less unless there is a specific strategic business case for not doing so.
Every investment Accenture makes is an investment in our clients’ future. We acquire companies to scale talent, broaden our skills and capabilities, or provide expertise in a strategic area or industry—as a key engine to drive innovation and growth. We expect to continue investing in strategic acquisitions in this way where it makes sense.
Over the next months, leaders of your brand will be working closely with global leadership and partners across Market Units, CIO, M+C, Legal teams and more to officially migrate brands.
This includes working with you and your leadership to author this new brand destination.
Attend meetings hosted by your brand leadership following the Accenture Song launch.
Use these guidelines to update your signature, Teams backgrounds, and social media. We encourage you to like, comment and share the Accenture Song social media posts on your personal channels. As always, please be thoughtful and use good judgement when posting or engaging on social media.Talk to your acquisition leadership, People Lead or Talent Lead if you have any additional questions.